"The truth is, the election has already been decided in perhaps as many as 44 states, with the final result coming down to the half-dozen states that remain: Virginia and Florida on the Atlantic Coast, Ohio and Iowa in the Midwest, and New Mexico and Colorado in the Southwest. But of course not everyone in those closely divided states will make an electoral difference. We can almost guarantee that 48 percent of each state’s voters will go for Obama, and another 48 percent will decide for Romney. And so the whole shootin’ match comes down to around 4 percent of the voters in six states. I did the math so you won’t have to. Four percent of the presidential vote in Virginia, Florida, Ohio, Iowa, New Mexico, and Colorado is 916,643 people. That’s it… . And, oh, the lengths we will go to reach those magical 916,643. The political parties, the campaigns, the super PACs (one of which, the pro-Obama Priorities USA Action, I advise), will spend in excess of $2 billion—mostly just to reach those precious few. That works out to $2,181.87 per voter—or as Mitt Romney might call it, pocket change… .Don’t expect this swing voter to move any time soon. She knows the election isn’t until November, and she’s not riveted to every gaffe and poll like political junkies are. She’ll watch clips of the conventions, snippets of the debates, and on Nov. 6 she’ll ask herself which candidate can fix our economy for middle-class families like hers. All in all, my guess is she would prefer if the candidates canceled their commercials and just gave her the $2,181.87."